Minji Kim, PhD
|School||UCSF School of Medicine|
|Address||530 Parnassus Ave, Library 366|
|University of Pennsylvania||Ph.D||Annenberg School for Communication||2016|
|Seoul National University||MA||Dept. of Communication||2010|
|Seoul National University||BA||Dept. of Communication||2006|
|Wharton Risk Management Center||2014
||2015||Russell Ackoff Doctoral Student Fellowship|
|Korea Foundation for Advanced Studies||2009
Minji Kim is a postdoctoral fellow at Center for Tobacco Control Research and Education (CTCRE), UCSF. Kim's research interest focuses on message effects and persuasion. She is particularly interested in the effect and boundary conditions of tailored communication. Kim received a Ph.D. in Communication from the Annenberg School for Communication, University of Pennsylvania, with a dissertation examining the positive and negative role of character-audience similarity in anti-smoking campaigns using various themes. Kim has also actively participated in NIH’s Center for Excellence in Cancer Communication Research and NCI’s EUREKA grants, and conducted projects on message testing protocols and methodology.
During the fellowship at CTCRE, Kim hopes to utilize her training in communication to further examine the effects of anti-smoking education messages as well as new tobacco products (e.g. e-cigs) marketing messages, also extending her research on the effect of tailored and targeted health communication.
Prior to her academic life, she worked as an associate consultant at The Boston Consulting Group’s Seoul office.
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