UCSF Coronavirus Response: UCSF is partnering with public agencies to address the rapidly evolving outbreak and protect our communities. The UCSF COVID-19 Resources Website provides guidance and information for our patients, faculty, staff, trainees and learners.

Joanne Lyu, PhD

Title(s)Postdoctoral Scholar, Cardiovascular Research Inst
SchoolSchool of Medicine
vCardDownload vCard

    Collapse Biography 
    Collapse Education and Training
    The Chinese University of Hong Kong, Hong KongPh.DSchool of Journalism and Communication
    Fudan University, ChinaBASchool of Journalism
    Collapse Awards and Honors
    International Communication Association (ICA)2012Top Student Paper in Public Relations Division
    The Chinese University of Hong KongPostgraduate Scholarship

    Collapse Overview 
    Collapse Overview
    Joanne Lyu, PhD, received her PhD in Communication from The Chinese University of Hong Kong. Prior to joining CTCRE, she was an Assistant Professor at a Hong Kong university. During her doctoral study, Joanne won a Top Student Paper award in the Public Relations (PR) Division at the 2012 annual conference of International Communication Association (ICA). In 2017, as a principal investigator, she was awarded a Hong Kong government research grant.

    Joanne is very interested in studying the PR and marketing strategies used by the tobacco industry, and exploring the social, relational, and individual factors influencing smoking behavior and smoking cessation. She is also eager to branch out into other research areas in tobacco education and control during her fellowship at CTCRE.

    Collapse Bibliographic 
    Collapse Publications
    Publications listed below are automatically derived from MEDLINE/PubMed and other sources, which might result in incorrect or missing publications. Researchers can login to make corrections and additions, or contact us for help.
    List All   |   Timeline
    1. Lyu JC, Huang YH.In B. Heath (Ed.), the International Encyclopedia of Strategic Communication. Can corporations save the world and save themselves, too? Increasing the Excellence of Corporate Social Responsibility Communication. 2018.
    2. Huang YH, Lyu JC.. In A. M. George, & K. Kwansah-Aidoo (Eds.), Culture and Crisis Communication: Transboundary Cases from Nonwestern Perspectives. One Crisis, Two Responses: A Transboundary Analysis of the Melamine-Tainted Milk Powder Crisis in China and Taiwan. 2017; 99-118.
    3. Huang YH, Lyu JC.. Chinese Journal of Journalism and Communication (In Chinese). Retrospect and Prospect of Excellence Study in Public Relations Scholarship. 2017; 5(39):129-154.
    4. Lyu JC.. How Prior Corporate Social Responsibility (CSR) Record Influence the Effectiveness of One Single CSR initiative: Mediating Role of Motive Attribution. Asia Pacific Public Relations Journal. 2017; (18):55-72.
    5. Huang YH, Lyu JC.. In X. Chen (Ed.), The Imagination of Public Relations (In Chinese). A Review of Excellence Theory in Public Relations Scholarship. 2017.
    6. Huang YH, Wu F, Cheng AY, Lyu JC.. In A. Schwarz, M. W. Seeger, & C. Auer (Eds.), The Handbook of International Crisis Communication Research. Crisis communication Research in the Chinese Mainland. 2016; 269-282.
    7. Huang YH, Lyu JC.. In K. Sriramesh, A. Zerfass, & J. N. Kim (Eds.), Current Trends and Emerging Topics in Public Relations and Communication Management. The Influence of Excellence: A Citation Analysis of Excellence Study in Public Relations Scholarship, 1992-2011. 2013; 349-374.
    8. So CY, Wang H, Sung N, Lyu JC et al.. Exploring the Status of Chinese Communication Academia. Communication & Society (In Chinese). 2013; (23):31-80.
    9. Lyu JC .. A Comparative Study of Crisis Communication Strategies between Mainland China and Taiwan: The Melamine-tainted Milk Powder Crisis in the Chinese context. Public Relations Review. 2012; 5(38):779-791.
    10. Lyu JC.. How Young Chinese Depend on the Media During Public Health Crises ? A Comparative Perspective. Public Relations Review. 2012; 5(35):799-806.