Joanne Lyu, PhD

Title(s)Postdoctoral Scholar, Medicine
SchoolSchool of Medicine
Address530 Parnassus Ave
San Francisco CA 94143
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    Collapse Biography 
    Collapse Education and Training
    The Chinese University of Hong Kong, Hong KongPh.DSchool of Journalism and Communication
    Fudan University, ChinaBASchool of Journalism
    Collapse Awards and Honors
    Public Relations Division, International Communication Association2012Top Student Paper Award
    Health Communication Division, International Communication Association2021Top Paper Award
    National Cancer Institute, NIH2019  - 2021NIH T32 Postdoctoral Fellowship
    National Cancer Institute, NIH2021  - 2022NRSA Individual Fellowship Award (F32)

    Collapse Overview 
    Collapse Overview
    Joanne Lyu, PhD, received her PhD in Communication from The Chinese University of Hong Kong. Prior to joining CTCRE, she was an Assistant Professor of Communication at a Hong Kong university. As the principal investigator, she was awarded a highly competitive Hong Kong government research grant to study corporate communication in crisis situations.

    During the fellowship at UCSF, Joanne has integrated her expertise in communication and media with tobacco control. Her current research focuses on three fields: Mass media representation of tobacco products, especially e-cigarettes, social media data analysis on health-related issues, and vaping and smoking cessation interventions delivered via social media. A paper led by Joanne on media representation of e-cigarettes in China won Top Paper Award in the Health Communication Division at the 71st annual conference of International Communication Association (ICA). Her application for the Ruth L. Kirschstein National Research Service Award (NRSA) Individual Postdoctoral Fellowship (F32) got a perfect review score (impact score: 10, percentile: 1). Joanne is now working on developing a peer mentoring system applicable to social media interventions for teen vaping cessation. This system has the potential to address the challenge of reduced engagement over time in social media interventions, and further increase the efficacy of these interventions.

    Collapse Bibliographic 
    Collapse Publications
    Publications listed below are automatically derived from MEDLINE/PubMed and other sources, which might result in incorrect or missing publications. Researchers can login to make corrections and additions, or contact us for help. to make corrections and additions.
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    Altmetrics Details PMC Citations indicate the number of times the publication was cited by articles in PubMed Central, and the Altmetric score represents citations in news articles and social media. (Note that publications are often cited in additional ways that are not shown here.) Fields are based on how the National Library of Medicine (NLM) classifies the publication's journal and might not represent the specific topic of the publication. Translation tags are based on the publication type and the MeSH terms NLM assigns to the publication. Some publications (especially newer ones and publications not in PubMed) might not yet be assigned Field or Translation tags.) Click a Field or Translation tag to filter the publications.
    1. Longitudinal Associations Between Use of Tobacco and Cannabis Among People Who Smoke Cigarettes in Real-world Smoking Cessation Treatment. J Addict Med. 2021 Oct 05. Nguyen N, Neilands TB, Lisha NE, Lyu JC, Olson SS, Ling PM. PMID: 34619713.
      View in: PubMed   Mentions:    Fields:    
    2. COVID-19 Vaccine-Related Discussion on Twitter: Topic Modeling and Sentiment Analysis. J Med Internet Res. 2021 06 29; 23(6):e24435. Lyu JC, Han EL, Luli GK. PMID: 34115608.
      View in: PubMed   Mentions:    Fields:    Translation:HumansPHPublic Health
    3. News Media Coverage of E-Cigarettes: An Analysis of Themes in Chinese Newspapers. International Journal of Communication. 2021; (13):2827–2848. View Publication.
    4. Evolution of media frames about e-cigarettes from 2004 to 2019: a content analysis of newspapers in China. Health Educ Res. 2021 May 17. Lyu JC, Wang D, Mao Z, Ling PM. PMID: 33997888.
      View in: PubMed   Mentions:    Fields:    
    5. In R. E. Brown, B. St.John III, & J. Z. Hou (Eds.), The Global Foundations of Public Relations: Humanism, China and the West. Crisis Communication in China. 2021. .
    6. Understanding the Public Discussion About the Centers for Disease Control and Prevention During the COVID-19 Pandemic Using Twitter Data: Text Mining Analysis Study. J Med Internet Res. 2021 02 09; 23(2):e25108. Lyu JC, Luli GK. PMID: 33497351.
      View in: PubMed   Mentions: 1     Fields:    Translation:HumansPHPublic Health
    7. Public Opinion About E-Cigarettes on Chinese Social Media: A Combined Study of Text Mining Analysis and Correspondence Analysis. J Med Internet Res. 2020 10 14; 22(10):e19804. Wang D, Lyu JC, Zhao X. PMID: 33052127.
      View in: PubMed   Mentions: 1     Fields:    Translation:Humans
    8. Has the Internet Won the Hearts of Chinese College Students? A Comparative and Communication Medium Dependency Approach. China Media Research. 2019; 2(15):91-101. . View Publication.
    9. In B. Heath (Ed.), the International Encyclopedia of Strategic Communication. Can corporations save the world and save themselves, too? Increasing the Excellence of Corporate Social Responsibility Communication. 2018. . View Publication.
    10. In A. M. George, & K. Kwansah-Aidoo (Eds.), Culture and Crisis Communication: Transboundary Cases from Nonwestern Perspectives. One Crisis, Two Responses: A Transboundary Analysis of the Melamine-Tainted Milk Powder Crisis in China and Taiwan. 2017; 97-118. . View Publication.
    11. Chinese Journal of Journalism and Communication (In Chinese). Retrospect and Prospect of Excellence Study in Public Relations Scholarship. 2017; 5(39):129-154. .
    12. How Prior Corporate Social Responsibility (CSR) Record Influence the Effectiveness of One Single CSR initiative: Mediating Role of Motive Attribution. Asia Pacific Public Relations Journal. 2017; (18):55-72. . View Publication.
    13. In X. Chen (Ed.), The Imagination of Public Relations (In Chinese). A Review of Excellence Theory in Public Relations Scholarship. 2017. .
    14. In A. Schwarz, M. W. Seeger, & C. Auer (Eds.), The Handbook of International Crisis Communication Research. Crisis communication Research in the Chinese Mainland. 2016; 269-282. . View Publication.
    15. In K. Sriramesh, A. Zerfass, & J. N. Kim (Eds.), Current Trends and Emerging Topics in Public Relations and Communication Management. The Influence of Excellence: A Citation Analysis of Excellence Study in Public Relations Scholarship, 1992-2011. 2013; 349-374. . View Publication.
    16. Exploring the Status of Chinese Communication Academia. Communication & Society (In Chinese). 2013; (23):31-80.
    17. A Comparative Study of Crisis Communication Strategies between Mainland China and Taiwan: The Melamine-tainted Milk Powder Crisis in the Chinese context. Public Relations Review. 2012; 5(38):779-791. . View Publication.
    18. How Young Chinese Depend on the Media During Public Health Crises ? A Comparative Perspective. Public Relations Review. 2012; 5(35):799-806. . View Publication.
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