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Minji Kim, PhD

Title(s)Postdoctoral Scholar, Cardiovascular Research Inst
SchoolSchool of Medicine
Address530 Parnassus Ave
San Francisco CA 94143
Phone415-514-8627
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    Collapse Biography 
    Collapse Education and Training
    University of PennsylvaniaPh.D2016Annenberg School for Communication
    Seoul National UniversityMA2010Dept. of Communication
    Seoul National UniversityBA2006Dept. of Communication
    Collapse Awards and Honors
    Wharton Risk Management Center2014  - 2015Russell Ackoff Doctoral Student Fellowship
    Korea Foundation for Advanced Studies2009  - 2015Graduate Scholarship
    University of California, San Francisco2018  - 2019Resource Allocation Program (RAP)
    Hellen Diller Family Comprehensive Cancer Center, UCSF2019postdoctoral Travel Award
    Society for Research on Nicotine and Tobacco2020Travel Award

    Collapse Overview 
    Collapse Overview
    Minji Kim is a postdoctoral fellow at Center for Tobacco Control Research and Education (CTCRE), UCSF. Kim's research interest focuses on message effects and persuasion. She is particularly interested in the effects of targeted and tailored communication - when it works, and why it works when it does.

    Kim received a Ph.D. in Communication from the Annenberg School for Communication, University of Pennsylvania, with a dissertation examining the conditional persuasive effects of character-audience similarity in anti-smoking campaigns using various themes.

    During the fellowship at CTCRE, Kim is expanding her research in the effects and psychological mechanisms of targeted and tailored health communication. First, she is working with under-served Asian American community to develop culturally appropriate anti-tobacco intervention. Kim received developmental project grant from UCSF's Tobacco Center of Regulatory Science (2018-19). Second, she is examining the effects of psychographic targeting strategy, such as using peer groups that share values and social identity, in tobacco marketing and counter-marketing messages. Kim is also actively engaging in tobacco control policy by making public comments and publishing on novel tobacco product marketing, such as e-cigarettes and heated tobacco products, including IQOS (Philip Morris International).

    Prior to her academic life, she worked as an associate consultant at The Boston Consulting Group’s Seoul office.

    Collapse Research 
    Collapse Research Activities and Funding
    Integrated Health, Behavioral and Economic Research on Current and Emerging Tobacco Products
    NIH/NHLBI U54HL147127Sep 19, 2013 - Jun 30, 2023
    Role: Trainee
    Understanding Smokeless Tobacco and Electronic Cigarette Marketing
    NIH/NCI R01CA141661Sep 1, 2009 - Jul 31, 2020
    Role: Trainee

    Collapse ORNG Applications 
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    Collapse Bibliographic 
    Collapse Publications
    Publications listed below are automatically derived from MEDLINE/PubMed and other sources, which might result in incorrect or missing publications. Researchers can login to make corrections and additions, or contact us for help. to make corrections and additions.
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    Altmetrics Details PMC Citations indicate the number of times the publication was cited by articles in PubMed Central, and the Altmetric score represents citations in news articles and social media. (Note that publications are often cited in additional ways that are not shown here.) Fields are based on how the National Library of Medicine (NLM) classifies the publication's journal and might not represent the specific topic of the publication. Translation tags are based on the publication type and the MeSH terms NLM assigns to the publication. Some publications (especially newer ones and publications not in PubMed) might not yet be assigned Field or Translation tags.) Click a Field or Translation tag to filter the publications.
    1. Peer crowd-based targeting in E-cigarette advertisements: a qualitative study to inform counter-marketing. BMC Public Health. 2020 Jan 23; 20(1):32. Kim M, Olson S, Jordan JW, Ling PM. PMID: 31969114.
      View in: PubMed   Mentions:    Fields:    Translation:Humans
    2. An Efficient Message Evaluation Protocol: Two Empirical Analyses on Positional Effects and Optimal Sample Size. J Health Commun. 2019; 24(10):761-769. Kim M, Cappella JN. PMID: 31543057.
      View in: PubMed   Mentions: 1     Fields:    
    3. Reliable, Valid and Efficient Evaluation of Media Messages: Developing a Message Testing Protocol. Journal of Communication Management. 2019; 23(3):179-197. View Publication.
    4. Youth's Perceptions of E-cigarette Advertisements with Cessation Claims. Tob Regul Sci. 2019 Mar; 5(2):94-104. Kim M, Ling PM, Ramamurthi D, Halpern-Felsher B. PMID: 31840040.
      View in: PubMed   Mentions:
    5. An Experimental Study of Recommendation Algorithms for Tailored Health Communication. Computational Communication Research. 2019; 1:103-129. Kim, H., Yang, S., Kim, M., Hemensay, B., Ungar, L., & Cappella, J. N.
    6. Heated tobacco products likely appeal to adolescents and young adults. Tob Control. 2018 11; 27(Suppl 1):s41-s47. McKelvey K, Popova L, Kim M, Chaffee BW, Vijayaraghavan M, Ling P, Halpern-Felsher B. PMID: 30352843.
      View in: PubMed   Mentions: 6     Fields:    Translation:Humans
    7. When Similarity Strikes Back: Conditional Persuasive Effects of Character-Audience Similarity in Anti-Smoking Campaign. Hum Commun Res. 2019 Jan; 45(1):52-77. Kim M. PMID: 30631219.
      View in: PubMed   Mentions:
    8. IQOS labelling will mislead consumers. Tob Control. 2018 11; 27(Suppl 1):s48-s54. McKelvey K, Popova L, Kim M, Lempert LK, Chaffee BW, Vijayaraghavan M, Ling P, Halpern-Felsher B. PMID: 30158208.
      View in: PubMed   Mentions: 7     Fields:    Translation:Humans
    9. Effects of e-Cigarette Advertisements on Adolescents' Perceptions of Cigarettes. Health Commun. 2019 03; 34(3):290-297. Kim M, Popova L, Halpern-Felsher B, Ling PM. PMID: 29236550.
      View in: PubMed   Mentions: 4     Fields:    Translation:Humans
    10. Philip Morris International introduces new heat-not-burn product, IQOS, in South Korea. Tob Control. 2018 07; 27(e1):e76-e78. Kim M. PMID: 29170165.
      View in: PubMed   Mentions: 8     Fields:    Translation:Humans
    11. The International Encyclopedia of Media Effects (Editor: P. Rossler). Media Evaluation. 2017. View Publication.
    12. Effect of Character-Audience Similarity on the Perceived Effectiveness of Antismoking PSAs via Engagement. Health Commun. 2016 10; 31(10):1193-204. Kim M, Shi R, Cappella JN. PMID: 26891148.
      View in: PubMed   Mentions: 1     Fields:    Translation:Humans
    13. Major cultural-compatibility complex: considerations on cross-cultural dissemination of patient safety programmes. BMJ Qual Saf. 2012 Jul; 21(7):612-5. Jeong HJ, Pham JC, Kim M, Engineer C, Pronovost PJ. PMID: 22328455.
      View in: PubMed   Mentions: 3     Fields:    Translation:Humans
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