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Minji Kim, PhD

TitlePostdoctoral Scholar
InstitutionUniversity of California San Francisco
DepartmentCardiovascular Research Inst
Address530 Parnassus Ave
San Francisco CA 94143
Phone415-514-8627
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    Collapse Biography 
    Collapse Education and Training
    University of PennsylvaniaPh.D2016Annenberg School for Communication
    Seoul National UniversityMA2010Dept. of Communication
    Seoul National UniversityBA2006Dept. of Communication
    Collapse Awards and Honors
    Wharton Risk Management Center2014  - 2015Russell Ackoff Doctoral Student Fellowship
    Korea Foundation for Advanced Studies2009  - 2015Graduate Scholarship
    University of California, San Francisco2018  - 2019Resource Allocation Program (RAP)

    Collapse Overview 
    Collapse Overview
    Minji Kim is a postdoctoral fellow at Center for Tobacco Control Research and Education (CTCRE), UCSF. Kim's research interest focuses on message effects and persuasion. She is particularly interested in the effects of targeted and tailored communication - when it works, and why it works when it does.

    Kim received a Ph.D. in Communication from the Annenberg School for Communication, University of Pennsylvania, with a dissertation examining the conditional persuasive effects of character-audience similarity in anti-smoking campaigns using various themes.

    During the fellowship at CTCRE, Kim is expanding her research in the effects and psychological mechanisms of targeted and tailored health communication. First, she is working with under-served Asian American community to develop culturally appropriate anti-tobacco intervention. Kim received developmental project grant from UCSF's Tobacco Center of Regulatory Science (2018-19). Second, she is examining the effects of psychographic targeting strategy, such as using peer groups that share values and social identity, in tobacco marketing and counter-marketing messages. Kim is also actively engaging in tobacco control policy by making public comments and publishing on novel tobacco product marketing, such as e-cigarettes and heated tobacco products, including IQOS (Philip Morris International).

    Prior to her academic life, she worked as an associate consultant at The Boston Consulting Group’s Seoul office.


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    Collapse Publications
    Publications listed below are automatically derived from MEDLINE/PubMed and other sources, which might result in incorrect or missing publications. Researchers can login to make corrections and additions, or contact us for help.
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    1. McKelvey K, Popova L, Kim M, Lempert LK, Chaffee BW, Vijayaraghavan M, Ling P, Halpern-Felsher B. IQOS labelling will mislead consumers. Tob Control. 2018 Aug 29. PMID: 30158208.
      View in: PubMed
    2. Kim M, Popova L, Halpern-Felsher B, Ling PM. Effects of e-Cigarette Advertisements on Adolescents' Perceptions of Cigarettes. Health Commun. 2017 Dec 13; 1-8. PMID: 29236550.
      View in: PubMed
    3. Kim M. Philip Morris International introduces new heat-not-burn product, IQOS, in South Korea. Tob Control. 2017 Nov 23. PMID: 29170165.
      View in: PubMed
    4. Joseph N. Cappella & Minji Kim.The International Encyclopedia of Media Effects (Editor: P. Rossler). Media Evaluation. 2017.
    5. Minji Kim.When similarity strikes back: The positive and negative effect of character-audience similarity in anti-smoking campaigns. 2016.
    6. Kim M, Shi R, Cappella JN. Effect of Character-Audience Similarity on the Perceived Effectiveness of Antismoking PSAs via Engagement. Health Commun. 2016 10; 31(10):1193-204. PMID: 26891148.
      View in: PubMed
    7. Jeong HJ, Pham JC, Kim M, Engineer C, Pronovost PJ. Major cultural-compatibility complex: considerations on cross-cultural dissemination of patient safety programmes. BMJ Qual Saf. 2012 Jul; 21(7):612-5. PMID: 22328455.
      View in: PubMed
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