Minji Kim is a postdoctoral fellow at Center for Tobacco Control Research and Education (CTCRE), UCSF. Kim's research interest focuses on message effects and persuasion. She is particularly interested in the effects of targeted and tailored communication - when it works, and why it works when it does.
Kim received a Ph.D. in Communication from the Annenberg School for Communication, University of Pennsylvania, with a dissertation examining the conditional persuasive effects of character-audience similarity in anti-smoking campaigns using various themes.
During the fellowship at CTCRE, Kim is expanding her research in the effects and psychological mechanisms of targeted and tailored health communication. First, she is working with under-served Asian American community to develop culturally appropriate anti-tobacco intervention. Kim received developmental project grant from UCSF's Tobacco Center of Regulatory Science (2018-19). Second, she is examining the effects of psychographic targeting strategy, such as using peer groups that share values and social identity, in tobacco marketing and counter-marketing messages. Kim is also actively engaging in tobacco control policy by making public comments and publishing on novel tobacco product marketing, such as e-cigarettes and heated tobacco products, including IQOS (Philip Morris International).
Prior to her academic life, she worked as an associate consultant at The Boston Consulting Group’s Seoul office.