Remember the first time you read a book that open your heart to story-telling? For me it was when I first read The Hobbit. I was nine years old and it led me to the entire Lord of the Rings series. By the time I closed the last page I knew what I wanted to do for the rest of my life – Okay, aside from being a Hobbit - I wanted to tell stories.
A two-time Emmy® Award recipient, I am a creative director living in San Francisco, with extensive experience in media communications. My work has been features on a diversity of platforms for a diversity of subjects, from Greenpeace to Bloomberg News and most recently, creating media for the University of California.
Storytelling in a contemporary media environment has become very personal. Every time we tell our audience a story we need to make them feel a real connection that both speaks to and excites them. I believe the power behind a good story comes from its ability to highlight relationships over ideology. And since stories are really all about people, the key is to open your heart, your mind, and your ears to just listen.