|Title||Technology Marketing Manager|
|Department||Vice Chanc Research|
|Address||600 16th St|
San Francisco CA 94158
Ying-Li joined UCSF Office of Innovation, Technology & Alliances (ITA) in September 2014. She manages technology marketing outreach including push and pull targeted marketing campaigns; and the office of technology management’s (OTM) newsletters to increase public awareness of UCSF technologies. Ying-Li works closely with the Technology Management Team to establish and expand UCSF industry-academia partnership. As part of her role, she attends local or national conferences such as CalBio meet-up, JP Morgan Healthcare, and BIO International Convention to actively build relationships with business development professionals. In addition, she supervises the ITA’s technology marketing analyst internship program.
Prior to joining the ITA, she spent over three years at the Johns Hopkins University Office of Technology Transfer as a corporate relations associate. She led a group of marketing analyst interns to perform both pull and push marketing and helped establish and maintain a customized customer relations database specifically for technology transfer. She brought in several opportunities which culminated in large licensing deals. Ying-Li holds a MBA degree from Johns Hopkins University and a BS degree in Biomedical Sciences from Chang Gung University.