Erica Sedlander, DrPH, MPH

Title(s)Assistant Professor, Social and Behavioral Sciences, Institute for Health and Aging
SchoolSchool of Nursing
Address490 Illinois Street, #001
San Francisco CA 94158
PronounsShe/Her/Hers
ORCID ORCID Icon0000-0002-5128-669X Additional info
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    Collapse Biography 
    Collapse education and training
    University of California, Santa CruzBASociology
    University of California, BerkeleyMPHHealth, Behavior, and Society
    George Washington UniversityDrPHHealth Behavior
    Collapse awards and honors
    University of California, San Francisco 2023  - 2024Society of Hellman Fellows Award
    University of California, San Francisco 2023UCSF Chancellors Fund Award
    The Jacobs Institute of Women's Health, GWU2019Clara Schiffer Fellow for Women's Health
    The Elliott School of International Affairs, GWU2019Sigur Center Asian Research Fellow
    Milken Institute School of Public Health 2019GWSPH Doctoral Professional Development Award
    Milken Institute School of Public Health 2016Lori & Michael Milken Public Health Scholar Award

    Collapse Overview 
    Collapse overview
    Dr. Sedlander is an Assistant Professor and Social and Behavioral Scientist. Her research portfolio seeks to uncover mechanisms to help women achieve their reproductive goals throughout the life course (from pregnancy prevention to infertility prevention).

    Dr. Sedlander developed and validated the G-NORM, a gender norms scale, in India, Nepal, and Uganda. As part of her dissertation, Dr. Sedlander and colleagues also implemented and evaluated a randomized controlled trial in India to improve nutritional behaviors among women using a social norms approach.

    In her prior research in Kenya and Ethiopia, she used mixed methods (including social network analysis) to show that women were not using contraception because they (or people in their networks) believed it would make them infertile, which is highly stigmatized. These findings inspired her to examine infertility more closely. She is currently studying beliefs about infertility among men, women, and providers in Tanzania. Given that couples living with HIV have higher rates of infertility but antiretroviral therapy (ART) improves their chances of getting pregnant, she is also studying perceptions about how HIV and ART affect their ability to get pregnant to inform a future ART adherence intervention.

    Collapse Research 
    Collapse research activities and funding
    Investigating a Novel ART Adherence Strategy – Harnessing Fertility Desires Among Women with HIV
    NIH - KL2 Training Grant 2KL2TR001870-09Jul 1, 2024 - Jun 30, 2027
    Role: Principal Investigator
    Description: A mixed methods study to understand if knowledge that ART protects fertility improves ART adherence
    Understanding Women Living with HIV’s Perceptions of the Relationship between HIV, ART, and Fertility
    CFAR - Center for AIDS Research P30 AI027763Jun 1, 2024 - Jun 1, 2025
    Role: Principal Investigator
    Description: A scoping review and qualitative research to understand perceptions around HIV, ART, and fertility.
    Protecting fertility as a critical part of the sexual and reproductive lifecourse in Tanzania
    UC Berkeley Population Center Oct 1, 2023 - Feb 28, 2025
    Role: Principal Investigator
    Description: A qualitative exploration of men and women’s knowledge and perceptions about infertility.
    Dissemination of an Adapted and Validated Gender Norms Measure in Uganda
    UCSF Resource Allocation Funds (RAP) A143327Aug 1, 2023 - Aug 30, 2024
    Role: Principle Investigator
    Description: Development of policy materials to present to key stakeholders for uptake and use of the gender norms scale
    Advancing our understanding of attitudes, beliefs, and social norms related to infertility in Tanzania
    UCSF Society of Hellman Scholars Jul 1, 2023 - Jun 30, 2025
    Role: Principle Investigator
    Description: A qualitative exploration of providers perspectives of infertility knowledge and norms.
    Optimizing Approaches to Implementation of Contraceptive Self-Injection
    The Gates Foundation OPP1216593Dec 1, 2019 - Nov 30, 2024
    Role: Director of Research and Dissemination
    Description: A multi-country research study to understand multi-level barriers and facilitators to contraceptive self-injection use and promising areas to increase contraceptive agency.

    Collapse ORNG Applications 
    Collapse Featured Publications

    Collapse Bibliographic 
    Collapse selected publications
    Publications listed below are automatically derived from MEDLINE/PubMed and other sources, which might result in incorrect or missing publications. Researchers can login to make corrections and additions, or contact us for help. to make corrections and additions.
    Newest   |   Oldest   |   Most Cited   |   Most Discussed   |   Timeline   |   Field Summary   |   Plain Text
    Altmetrics Details PMC Citations indicate the number of times the publication was cited by articles in PubMed Central, and the Altmetric score represents citations in news articles and social media. (Note that publications are often cited in additional ways that are not shown here.) Fields are based on how the National Library of Medicine (NLM) classifies the publication's journal and might not represent the specific topic of the publication. Translation tags are based on the publication type and the MeSH terms NLM assigns to the publication. Some publications (especially newer ones and publications not in PubMed) might not yet be assigned Field or Translation tags.) Click a Field or Translation tag to filter the publications.
    1. Promoting iron folic acid consumption using social norms as a mechanism of change in the Reduction in Anemia through Normative Innovations (RANI) project: a randomized controlled trial. BMC Nutr. 2025 Apr 14; 11(1):75. Kang BA, Rimal RN, Bingenheimer J, Ganjoo R, Yilma H, Sedlander E. PMID: 40229868; PMCID: PMC11995478.
      View in: PubMed   Mentions:
    2. Development of a community-based peer-support intervention to improve contraceptive agency and diffuse self-injectable contraception in Uganda: Application of the human-centered design approach. BMC Womens Health. 2025 Mar 10; 25(Suppl 1):110. Birabwa C, Phillips B, Amongin D, Atuyambe L, Turinayo A, Etap J, Kaudha B, Alum S, Agnes K, Kramer J, Sedlander E, Liu J, Holt K, Waiswa P. PMID: 40065298; PMCID: PMC11892169.
      View in: PubMed   Mentions:    Fields:    Translation:Humans
    3. Adaptation of the G-NORM (Gender norms scale) in Uganda: An examination of how gender norms are associated with reproductive health decision-making. PLoS One. 2024; 19(11):e0308249. Sedlander E, Granovsky R, Birabwa C, Amongin D, Wasswa R, Diamond-Smith N, Waiswa P, Holt K, Bingenheimer JB. PMID: 39495727; PMCID: PMC11534242.
      View in: PubMed   Mentions:    Fields:    Translation:Humans
    4. The Effects of the RANI Project on 6-Month Physical Activity Among Women Living in Rural India: A Randomized-Controlled Trial. Womens Health Rep (New Rochelle). 2024; 5(1):522-529. DiPietro L, Bingenheimer J, Talegawkar SA, Sedlander E, Yilma H, Pradhan P, Rimal RN. PMID: 39035149; PMCID: PMC11257113.
      View in: PubMed   Mentions:
    5. Interpersonal Communication Strategies to Increase Iron-Folic Acid Supplement Consumption: Reduction in Anemia Through Normative Innovations (RANI) Project. J Health Commun. 2024 Aug 02; 29(8):481-489. Ganjoo R, Rimal RN, Bingenheimer J, Sedlander E, Jin Y, Talegawkar SA, Pant I, Aluc A, Yilma H, Panda B. PMID: 38829171.
      View in: PubMed   Mentions:    Fields:    Translation:Humans
    6. Concern that contraception affects future fertility: How common is this concern among young people and does it stop them from using contraception? Contracept X. 2023; 5:100103. Watson A, Yarger J, Sedlander E, Urbina J, Hopkins K, Rodriguez MI, Fuentes L, Harper CC. PMID: 38162189; PMCID: PMC10755709.
      View in: PubMed   Mentions: 4  
    7. The role of social norms on adolescent family planning in rural Kilifi county, Kenya. PLoS One. 2023; 18(2):e0275824. Lahiri S, Bingenheimer J, Sedlander E, Munar W, Rimal R. PMID: 36730329; PMCID: PMC9894424.
      View in: PubMed   Mentions: 2     Fields:    Translation:Humans
    8. Analyzing fast and slow: Combining traditional and rapid qualitative analysis to meet multiple objectives of a complex transnational study. Front Sociol. 2023; 8:961202. Suchman L, Omoluabi E, Kramer J, Vallin J, Sedlander E, Gitome S, Wekesa P, Kwena Z, Granovsky R, Kayego A, Kaudha B, Atuyambe L, Amongin D, Alitubeera P, Tijani A, Okoli C, Jegede A, Kamanga M, Nyando M, Ndunyu L, Holt K, ICAN Research Consortium. PMID: 36818663; PMCID: PMC9931144.
      View in: PubMed   Mentions: 5  
    9. Adapting and Validating the G-NORM (Gender Norms Scale) in Nepal: An Examination of How Gender Norms Are Associated with Agency and Reproductive Health Outcomes. Stud Fam Plann. 2023 03; 54(1):181-200. Sedlander E, Dahal M, Bingenheimer JB, Puri MC, Rimal RN, Granovsky R, Diamond-Smith NG. PMID: 36715570.
      View in: PubMed   Mentions: 3     Fields:    Translation:Humans
    10. Monitor to innovate with feedback loops: process evaluation protocol for an anemia prevention intervention. Gates Open Res. 2022; 6:13. Pant I, Patro L, Sedlander E, Chandrana S, Rimal R. PMID: 36226259; PMCID: PMC9525569.
      View in: PubMed   Mentions: 2     Fields:    
    11. The G-NORM Scale: Development and Validation of a Theory-Based Gender Norms Scale. Sex Roles. 2022; 87(5-6):350-363. Sedlander E, Bingenheimer JB, Long MW, Swain M, Rimal RN. PMID: 36168556; PMCID: PMC9508194.
      View in: PubMed   Mentions: 5  
    12. How does a social norms-based intervention affect behaviour change? Interim findings from a cluster randomised controlled trial in Odisha, India. BMJ Open. 2022 07 08; 12(7):e053152. Sedlander E, Pant I, Bingenheimer J, Yilma H, Patro L, Mohanty S, Ganjoo R, Rimal R. PMID: 35803626; PMCID: PMC9272109.
      View in: PubMed   Mentions: 4     Fields:    Translation:Humans
    13. If fear of infertility restricts contraception use, what do we know about this fear? An examination in rural Ethiopia. Reprod Health. 2022 Jun 13; 19(Suppl 1):57. Sedlander E, Yilma H, Emaway D, Rimal RN. PMID: 35698228; PMCID: PMC9195198.
      View in: PubMed   Mentions: 9     Fields:    Translation:Humans
    14. mHealth for Anemia Reduction: Protocol for an Entertainment Education-Based Dual Intervention. JMIR Res Protoc. 2021 Nov 22; 10(11):e26252. Pant I, Rimal R, Yilma H, Bingenheimer J, Sedlander E, Behera S. PMID: 34812735; PMCID: PMC8663628.
      View in: PubMed   Mentions: 1  
    15. Dietary Diversity and Its Associations with Anemia among Women of Reproductive Age in Rural Odisha, India. Ecol Food Nutr. 2022 May-Jun; 61(3):304-318. Jin Y, Talegawkar SA, Sedlander E, DiPietro L, Parida M, Ganjoo R, Aluc A, Rimal R. PMID: 34644220.
      View in: PubMed   Mentions: 9     Fields:    Translation:Humans
    16. Iron and folic acid consumption and changing social norms: cluster randomized field trial, Odisha, India. Bull World Health Organ. 2021 Nov 01; 99(11):773-782. Rimal RN, Yilma H, Sedlander E, Mohanty S, Patro L, Pant I, Khuntia SK, Swain M, Behera S. PMID: 34737470; PMCID: PMC8542261.
      View in: PubMed   Mentions: 8     Fields:    Translation:Humans
    17. A Social Norms-Based Intervention Improves Dietary Diversity among Women in Rural India: The Reduction in Anemia through Normative Innovations (RANI) Project. Nutrients. 2021 Aug 17; 13(8). Talegawkar SA, Jin Y, Sedlander E, Ganjoo R, Behera S, DiPietro L, Rimal R. PMID: 34444984; PMCID: PMC8401778.
      View in: PubMed   Mentions: 3     Fields:    Translation:Humans
    18. Does the Belief That Contraceptive Use Causes Infertility Actually Affect Use? Findings from a Social Network Study in Kenya. Stud Fam Plann. 2021 09; 52(3):343-359. Sedlander E, Bingenheimer JB, Lahiri S, Thiongo M, Gichangi P, Munar W, Rimal RN. PMID: 34255872; PMCID: PMC8457152.
      View in: PubMed   Mentions: 14     Fields:    Translation:Humans
    19. Examining intentions to take iron supplements to inform a behavioral intervention: The Reduction in Anemia through Normative Innovations (RANI) project. PLoS One. 2021; 16(5):e0249646. Sedlander E, Long MW, Bingenheimer JB, Rimal RN. PMID: 33974640; PMCID: PMC8112683.
      View in: PubMed   Mentions: 4     Fields:    Translation:Humans
    20. Improving iron folic acid consumption through interpersonal communication: Findings from the Reduction in Anemia through Normative Innovations (RANI) project. Patient Educ Couns. 2022 01; 105(1):81-87. Ganjoo R, Rimal RN, Talegawkar SA, Sedlander E, Pant I, Bingenheimer JB, Chandarana S, Aluc A, Jin Y, Yilma H, Panda B. PMID: 33980397; PMCID: PMC8710582.
      View in: PubMed   Mentions: 4     Fields:    Translation:Humans
    21. Determinants of work capacity (predicted VO2max) in non-pregnant women of reproductive age living in rural India. BMC Public Health. 2021 04 15; 21(1):735. DiPietro L, Bingenheimer J, Talegawkar SA, Sedlander E, Yilma H, Pradhan P, Rimal R. PMID: 33858397; PMCID: PMC8051129.
      View in: PubMed   Mentions: 1     Fields:    Translation:Humans
    22. How gender norms affect anemia in select villages in rural Odisha, India: A qualitative study. Nutrition. 2021 06; 86:111159. Sedlander E, Talegawkar S, Ganjoo R, Ladwa C, DiPietro L, Aluc A, Rimal RN. PMID: 33636419; PMCID: PMC8209141.
      View in: PubMed   Mentions: 19     Fields:    Translation:Humans
    23. Is fatigue a cue to obtain iron supplements in Odisha, India? A mixed methods investigation. BMJ Open. 2020 10 20; 10(10):e037471. Yilma H, Sedlander E, Rimal RN, Pattnaik S. PMID: 33082184; PMCID: PMC7577027.
      View in: PubMed   Mentions: 6     Fields:    Translation:Humans
    24. Patient-Reported Reasons for Not Using Primary Prevention Statin Therapy. J Clin Med. 2020 Oct 18; 9(10). DeWitt CM, Ponce RB, Bry H, Wali S, Sedlander E, Ladapo JA. PMID: 33080939; PMCID: PMC7603153.
      View in: PubMed   Mentions: 3  
    25. Variation in Self-Perceived Fecundity among Young Adult U.S. Women. Womens Health Issues. 2021 Jan-Feb; 31(1):31-39. Gemmill A, Sedlander E, Bornstein M. PMID: 32839092; PMCID: PMC7769880.
      View in: PubMed   Mentions: 3     Fields:    Translation:Humans
    26. A Clinical Reminder Order Check Intervention to Improve Guideline-concordant Imaging Practices for Men With Prostate Cancer: A Pilot Study. Urology. 2020 11; 145:113-119. Ciprut SE, Kelly MD, Walter D, Hoffman R, Becker DJ, Loeb S, Sedlander E, Tenner CT, Sherman SE, Zeliadt SB, Makarov DV. PMID: 32721517.
      View in: PubMed   Mentions: 2     Fields:    Translation:Humans
    27. "It Allows You to Challenge Your Beliefs": Examining Medical Students' Reactions to First Trimester Abortion. Womens Health Issues. 2020 Sep - Oct; 30(5):353-358. Rivlin K, Sedlander E, Cepin A. PMID: 32669243.
      View in: PubMed   Mentions: 3     Fields:    Translation:Humans
    28. Moving beyond individual barriers and identifying multi-level strategies to reduce anemia in Odisha India. BMC Public Health. 2020 Apr 06; 20(1):457. Sedlander E, Long MW, Mohanty S, Munjral A, Bingenheimer JB, Yilma H, Rimal RN. PMID: 32252698; PMCID: PMC7137437.
      View in: PubMed   Mentions: 30     Fields:    Translation:Humans
    29. The reduction in anemia through normative innovations (RANI) project: study protocol for a cluster randomized controlled trial in Odisha, India. BMC Public Health. 2020 Feb 07; 20(1):203. Yilma H, Sedlander E, Rimal RN, Pant I, Munjral A, Mohanty S. PMID: 32033546; PMCID: PMC7007687.
      View in: PubMed   Mentions: 24     Fields:    Translation:Humans
    30. Beyond Individual-Level Theorizing in Social Norms Research: How Collective Norms and Media Access Affect Adolescents' Use of Contraception. J Adolesc Health. 2019 04; 64(4S):S31-S36. Sedlander E, Rimal RN. PMID: 30914165; PMCID: PMC6426727.
      View in: PubMed   Mentions: 23     Fields:    Translation:Humans
    31. Quantifying downstream impact of inappropriate staging imaging in a cohort of veterans with low- and intermediate-risk incident prostate cancer. Urol Oncol. 2019 02; 37(2):145-149. Drangsholt S, Walter D, Ciprut S, Lepor A, Sedlander E, Curnyn C, Loeb S, Malloy P, Winn AN, Makarov DV. PMID: 30578160.
      View in: PubMed   Mentions: 3     Fields:    Translation:Humans
    32. "They Destroy the Reproductive System": Exploring the Belief that Modern Contraceptive Use Causes Infertility. Stud Fam Plann. 2018 12; 49(4):345-365. Sedlander E, Bingenheimer JB, Thiongo M, Gichangi P, Rimal RN, Edberg M, Munar W. PMID: 30411794; PMCID: PMC6518934.
      View in: PubMed   Mentions: 39     Fields:    Translation:Humans
    33. Understanding modern contraception uptake in one Ethiopian community: a case study. Reprod Health. 2018 Jun 20; 15(1):111. Sedlander E, Bingenheimer JB, Edberg MC, Rimal RN, Shaikh H, Munar W. PMID: 29925395; PMCID: PMC6011588.
      View in: PubMed   Mentions: 12     Fields:    Translation:Humans
    34. The RANI Project: A socio-normative intervention to reduce anemia in Odisha, India: A formative research protocol. Gates Open Res. 2018; 2:15. Sedlander E, Rimal RN, Talegawkar SA, Yilma H, Munar W. PMID: 29683135; PMCID: PMC5906750.
      View in: PubMed   Mentions: 13     Fields:    
    35. Barriers and facilitators affecting the implementation of substance use screening in primary care clinics: a qualitative study of patients, providers, and staff. Addict Sci Clin Pract. 2018 04 09; 13(1):8. McNeely J, Kumar PC, Rieckmann T, Sedlander E, Farkas S, Chollak C, Kannry JL, Vega A, Waite EA, Peccoralo LA, Rosenthal RN, McCarty D, Rotrosen J. PMID: 29628018; PMCID: PMC5890352.
      View in: PubMed   Mentions: 124     Fields:    Translation:HumansPHPublic Health
    36. Health state utilities among contemporary prostate cancer patients on active surveillance. Transl Androl Urol. 2018 Apr; 7(2):197-202. Loeb S, Curnyn C, Walter D, Fagerlin A, Siebert U, Mühlberger N, Braithwaite RS, Schwartz MD, Lepor H, Sedlander E. PMID: 29732277; PMCID: PMC5911532.
      View in: PubMed   Mentions: 4  
    37. Designing a theory-based intervention to improve the guideline-concordant use of imaging to stage incident prostate cancer. Urol Oncol. 2018 05; 36(5):246-251. Ciprut S, Sedlander E, Watts KL, Matulewicz RS, Stange KC, Sherman SE, Makarov DV. PMID: 29398250.
      View in: PubMed   Mentions: 7     Fields:    Translation:Humans
    38. Informational needs during active surveillance for prostate cancer: A qualitative study. Patient Educ Couns. 2018 02; 101(2):241-247. Loeb S, Curnyn C, Fagerlin A, Braithwaite RS, Schwartz MD, Lepor H, Carter HB, Ciprut S, Sedlander E. PMID: 28886974; PMCID: PMC5808852.
      View in: PubMed   Mentions: 11     Fields:    Translation:Humans
    39. Veterans' Preferences for Remote Management of Chronic Conditions. Telemed J E Health. 2018 03; 24(3):229-235. Sedlander E, Barboza KC, Jensen A, Skursky N, Bennett K, Sherman S, Schwartz M. PMID: 28745941.
      View in: PubMed   Mentions: 5     Fields:    Translation:Humans
    40. Group education sessions for women veterans who experienced sexual violence: Qualitative findings. Fam Syst Health. 2017 09; 35(3):360-372. Dognin J, Sedlander E, Jay M, Ades V. PMID: 28414479.
      View in: PubMed   Mentions: 5     Fields:    Translation:Humans
    41. Qualitative study on decision-making by prostate cancer physicians during active surveillance. BJU Int. 2017 07; 120(1):32-39. Loeb S, Curnyn C, Fagerlin A, Braithwaite RS, Schwartz MD, Lepor H, Carter HB, Sedlander E. PMID: 27611479; PMCID: PMC5555310.
      View in: PubMed   Mentions: 21     Fields:    Translation:Humans
    42. A qualitative study to understand guideline-discordant use of imaging to stage incident prostate cancer. Implement Sci. 2016 09 02; 11(1):118. Makarov DV, Sedlander E, Braithwaite RS, Sherman SE, Zeliadt S, Gross CP, Curnyn C, Shedlin M. PMID: 27590603; PMCID: PMC5010696.
      View in: PubMed   Mentions: 20     Fields:    Translation:Humans
    43. Perspectives of Prostate Cancer Patients on Gleason Scores and the New Grade Groups: Initial Qualitative Study. Eur Urol. 2016 12; 70(6):1083-1085. Loeb S, Curnyn C, Sedlander E. PMID: 27283215; PMCID: PMC5554069.
      View in: PubMed   Mentions: 6     Fields:    Translation:Humans
    44. Opportunities and Challenges for Adolescent Health Under the Affordable Care Act. Matern Child Health J. 2015 Oct; 19(10):2089-93. Tebb KP, Sedlander E, Bausch S, Brindis CD. PMID: 25724539.
      View in: PubMed   Mentions: 4     Fields:    Translation:Humans
    45. Options for assuring access to confidential care for adolescents and young adults in an explanation of benefits environment. J Adolesc Health. 2015 Jan; 56(1):7-9. Sedlander E, Brindis CD, Bausch SH, Tebb KP. PMID: 25530602.
      View in: PubMed   Mentions: 10     Fields:    Translation:Humans
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