Wendy Anderson is a Palliative Care Physician and Professor in the UCSF School of Medicine. Her work focuses on serious illness communication and using implementation science to promote generalist palliative care. She is senior faculty for VitalTalk, a nonprofit that teaches serious illness communication, and directs the San Francisco Bay Area VitalTalk Hub. She currently leads a California Health Care Foundation funded mentored implementation program that supports specialist palliative care teams in nine California public health care systems to integrate palliative care into the usual care provided in partner service lines. Past projects include work with hospitalist physicians (https://www.hospitalmedicine.org/clinical-topics/palliative-care/) and ICU bedside nurses and (IMPACT-ICU, http://vitaltalk.org/resources/impact-icu/). Clinically, Dr. Anderson attends on the Supportive & Palliative Care Service at San Francisco General Hospital & Trauma Center.